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ProGroom

WHAT DO WE DO

Brand Creation

Brand Positioning

Packaging Design & Production

UX, UI & Digital Design

Website Development

Expo Design Stand & Build

THE BRIEF

ProGroom came to us to for a rebrand their identity and to refresh their dog shampoo packaging. The brief later extended to include a website design and an exhibition layout for the 2015 Dog Lover's Show.

THE SOLUTION

Our goal was to create a sense of trust and approachability of the brand and products, which extended to the website and exhibition layout. We focused on adding value to the brand and to design to appeal to the target audience.

THE OUTCOME

ProGroom loved the logo and packaging and requested further projects including character development within the brand. As a result of the exhibition held at the Dog Lover's Show, ProGroom have successfully expanded into an overseas market in China and the designs adapted to appeal to the new international audience.