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BenQ W2000 Projector

WHAT DO WE DO

Key Visual Creation

Microsite Development

Digital Content Creation

THE BACKGROUND

BenQ approached us with a campaign project for their new projectors with higher colour accuracy in displaying natural colours. The challenge was to communicate beautiful, accurate colours without false oversaturation to appeal to the eye. The campaign that started out as a simple concept, then rolled out into Key Visuals, Google Banners, a Microsite and Facebook posts where everything from copy to photography and coding of the website was provided by G&W.