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BenQ Home Projector W-series Facebook Campaign

WHAT DO WE DO

Digital/Social Stratgey

Customer Engagement

Videography

Analytic Reporting

THE BRIEF

BenQ needed a campaign to draw out the attention of the Home Projectors with the recent release of the W2000 Full HD Projector following the success of the Reconnect 1 and 2 campaigns.

THE SOLUTION

The campaign rolled out as a series of short videos. Integrating 3 new characters into the brand story, the home entertainment projector campaign celebrates the unique features of each model in the W series Home Entertainment Projector range from BenQ.

THE OUTCOME

The videos received an overwhelmingly positive response, increasing engagement by more than 10% on the BenQ Facebook page.