BenQ Reconnect 2
WHAT DO WE DO
Advertising Campaign
SEO, SEM & Analytic Reporting
Key Visual Creation
THE BRIEF
Following the success of the Reconnect 1 campaign, BenQ Taiwan approached us to create a second video focusing on reconnecting the bonds of friendship.
THE SOLUTION
Mobile devices have re-shaped the way we communicate with friends, facilitating instant communication from behind the screen of a device. Reconnect 2 offers a hypothetical solution to a problem regarding reduced face-to-face communication through means of creative application of a familiar product, the projector, and placing it in a new context to offer a new outdoor experience.
THE OUTCOME
The campaign for Reconnect 2 was another success following Reconnect 1, the video campaign was engaging and saw 80% of the viewers watch the ad till the end.
